Call MaggieA receptionist who never leaves the desk.
She answers the calls you can't take, books the job and reminds the customer. You approve every word she says.
Press the button and your browser will ask to use the microphone. It's the real Maggie, the same one on the phone.
Hear her answer as your business
Type your website address. Maggie reads it, works out what you do and what it costs, and takes a call as your receptionist. Nothing to sign up to, and it takes under a minute.
The call you can't take is the job you don't get
She books like someone who knows where you are that day
Most booking systems see a free hour and fill it. Maggie looks at the jobs either side first. If the new job is near where you'll already be, she offers that time. If it would mean driving across town and back, she offers a different day.
Fewer miles between jobs means less diesel at £2 a litre and more jobs in a day. With a team, the job goes to the nearest engineer who does that work. And if your customers come to you, there's no driving to plan: she books by service, by member of staff and by time.
Every address is checked against Royal Mail's list while the customer is still on the phone, and you get a text after every call: a booking, a message, or an enquiry that went nowhere, so nobody rings and goes unnoticed.
Who it's for
Any business, of any size and in any industry, that loses work when the phone isn't answered. Here are five.
A plumber
Under a sink with wet hands, the phone in the van. By the time you ring back, they've booked someone else.
- Answers in your name, any hour, and knows a gas smell from a dripping tap: emergencies get your script first.
- Books the job near where you'll already be, and checks the address while they're on the phone.
- Texts you the job and the customer a confirmation, then a reminder the evening before.
A hairdresser
Foils in, gloves on, phone ringing. By the time you're free, Saturday's booked somewhere else.
- Books by stylist, service and time, and knows how long a colour takes.
- Reminds clients the evening before, and lets them move or cancel by replying so the slot is refilled.
- Asks for the Google review the day after.
An aesthetics doctor
In with a patient. The phone rings out, and the consultation books with the clinic down the road.
- Books consultations and treatments by practitioner and time, and says only what you've written about each treatment.
- Takes a deposit that holds the slot, paid into your own account.
- Passes anything clinical to you as a message, never an answer.
A motor mechanic
Under a car with the phone on the bench. By the third ring they've booked the garage on the next road.
- Takes the registration and checks the car against the official record: "Is that the blue Ford Focus?"
- Books what fits on the ramp, and knows an MOT takes an hour and a service takes three.
- Texts the customer when the MOT is coming round again, so they book with you.
A larger company with engineers and a scheduling team
Engineers sent across the county when there's a job round the corner, and a scheduling team forty calls deep before nine.
- A diary per engineer, with the nearest engineer who does that work taking the job.
- Morning run sheets, running-late texts to customers, and a day-off code that moves a whole day's jobs.
- Built to help your scheduling team, not replace it: the dispatcher's assistant now in development proposes changes, and nothing in a diary changes without a person approving it.
Not on the list? She's set up from your own answers, so any business that loses work when the phone isn't answered can use her. Tell her what you do, what you charge and when you work, and she's yours.
Three plans, priced by how busy your phone is
Every plan answers your calls and books your jobs or appointments. The two-week free trial runs with everything switched on, whichever plan you pick, so you see all of it before you pay anything.
For one person, missing a few calls a day.
- Missed calls answered in your business name, any hour
- Jobs booked around your driving, or appointments by service and time
- Every address checked before it's booked
- A text to you after every call, and a confirmation to the customer
- A reminder text the evening before
- Emergencies handled the way you tell her, safety first
- A summary text every Friday
- Sales calls sent away, and not charged
For a busy business whose customers text as much as they ring.
- Everything in Starter
- Texts and WhatsApps answered and booked
- Review requests the day after a job
- Photos read, to book the right job
- Customers move or cancel by message
For a firm with a team, where the phone doesn't stop.
- Everything in Standard
- Team diaries, the nearest engineer takes the job
- Reminders to rebook: boiler service, MOT, the six-weekly cut
- Enquiry follow-up and running-late texts
- Returning customers recognised; priority callers
- A second language
- Deposits into your own account
- A day-off code that moves the day's jobs and tells every customer
What the same minutes cost elsewhere
| Service | What you get | Price |
|---|---|---|
| Call Maggie, Standard | AI answers, books into your diary, texts you and the customer, reminders, reviews | £179 for 300 minutes |
| Posh, human receptionists | Messages taken by a person | £254 for 200 minutes |
| Ruby, human receptionists (US) | Messages taken by a person | About £540 for 200 minutes |
| A part-time receptionist | Answers when they're in | About £1,100 a month for 20 hours a week |
Prices from the companies' own websites, October 2026, before VAT. Part-time figure at the London Living Wage.
Straight answers about how it's looked after
She says she's an AI
Every caller is told at the start. She never pretends to be a person, and she won't give advice or make promises for you. If she can't answer something, she takes a message and texts you straight away.
You approve every word
You read everything she'll say before she takes a single call, and you change it any time from one page. Nothing goes live until you say so.
Encrypted, limited, deleted
Calls and bookings are encrypted when they move and when they're stored. She can only do what she's built to do: answer, book, text. Recordings are deleted after 30 days.
No passwords, no access to your systems
She holds none of your passwords. The one thing she can touch is the calendar you choose to connect, through a permission you can switch off in your own account.
Call Maggie is built to help small businesses grow, and to help the teams inside larger ones work better, not to replace anyone. How we look after your data.
The questions people ask first
Do I need a new phone number?
No. You keep your number and set your phone to pass me the calls you miss, with one code to dial. Another code turns it off.
What if she gets something wrong?
You approve every word before I go live, and you can change anything from one page. Anything I can't answer comes to you as a message, never as a guess.
How long does it take to set up?
About ten minutes on your phone: what you do, what you charge, where you work and what counts as an emergency. Then you read what I'll say and press go.
Is there a contract?
No. It's monthly and you can stop whenever you like. Two weeks free first, and you get a text before the trial ends with a link to cancel.
Will my customers mind talking to an AI?
They mind voicemail more. I answer at once, book them in and text them what we agreed. I tell them I'm an AI, and anyone who'd rather speak to you is passed on as a message within the minute.
How secure is my data?
Your data comes first, but nobody can honestly promise anything online is unhackable. Calls and bookings are encrypted in transit and at rest, and I hold none of your passwords. The detail is here.
Straight answers
Call Maggie is built to help small businesses grow, and to help the teams inside larger ones work better, not to replace anyone. She says she's an AI, you approve every word, and your data is encrypted and deleted on a schedule.
Try her on your own phone for two weeks
If she doesn't book you any work, you've lost nothing. It takes about ten minutes to set up, and you can ask anything first.