Three plans, priced by how busy your phone is
Every plan answers your calls and books your jobs or appointments. The two-week free trial runs with everything switched on, whichever plan you pick, so you see all of it before you pay anything.
For one person, missing a few calls a day.
- Missed calls answered in your business name, any hour
- Jobs booked around your driving, or appointments by service and time
- Every address checked before it's booked
- A text to you after every call, and a confirmation to the customer
- A reminder text the evening before
- Emergencies handled the way you tell her, safety first
- A summary text every Friday
- Sales calls sent away, and not charged
For a busy business whose customers text as much as they ring.
- Everything in Starter
- Texts and WhatsApps answered and booked
- Review requests the day after a job
- Photos read, to book the right job
- Customers move or cancel by message
For a firm with a team, where the phone doesn't stop.
- Everything in Standard
- Team diaries, the nearest engineer takes the job
- Reminders to rebook: boiler service, MOT, the six-weekly cut
- Enquiry follow-up and running-late texts
- Returning customers recognised; priority callers
- A second language
- Deposits into your own account
- A day-off code that moves the day's jobs and tells every customer
What the same minutes cost elsewhere
| Service | What you get | Price |
|---|---|---|
| Call Maggie, Standard | AI answers, books into your diary, texts you and the customer, reminders, reviews | £179 for 300 minutes |
| Posh, human receptionists | Messages taken by a person | £254 for 200 minutes |
| Ruby, human receptionists (US) | Messages taken by a person | About £540 for 200 minutes |
| A part-time receptionist | Answers when they're in | About £1,100 a month for 20 hours a week |
Prices from the companies' own websites, October 2026, before VAT. Part-time figure at the London Living Wage.
Two questions about paying
How long does it take to set up?
About ten minutes on your phone: what you do, what you charge, where you work and what counts as an emergency. Then you read what I'll say and press go.
Is there a contract?
No. It's monthly and you can stop whenever you like. Two weeks free first, and you get a text before the trial ends with a link to cancel.
All the questions people ask first. Also see: plumbers, salons, garages, clinics.
Try her on your own phone for two weeks
A card to start, nothing taken for two weeks. If she doesn't book you any work, you've lost nothing.